Case Study | BMW TrakKing
CASE STUDY – We were asked to create the branding and design of the new product BMW TrakKING Adventure including its packaging and leaflets. The theme was that it had a feeling of going on long holiday journeys where the customer could then look at their journey history on their TrakKING account. Therefore we decided to go down the mountainous route. We were also commissioned to provide designs for their new mobile app.
Scorpion Automotive the manufacturer of TrakKING Adventure a trusted provider to vehicle manufacturers and the aftermarket engaged Shine by Design to create a brand look for BMW.